Brazil overhaul on C&A's global initiative #wearthechange
(translated to portuguese #vistaamudança). 

 

An original single & music video featuring Brazilian upcoming artist Mahmundi, released in partnership with Universal Music Group, takes inspiration in a messed up world that needs a drastic change of habits to survive. 

To support this argument, C&A used the campaign to release data about all their sustainability programs and goals.

Directed by Manu Mazzaro

Executive Producer: Bel Imbassahy (Agency CUBOCC)