As the Lead Producer for C&A at the awarded creative agency CUBOCC, I was the hands on producer and project manager, responsible for carefully integrating all teams both internally and outsourced partners from the project's conception to its final delivery.

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The photoshoot was captured by Hick Duarte and those were the star of the campaign that was distributed in multiple formats on online platforms and printed magazines.

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The campaign also included a fashion experience with a live performance and fashion show to premiere the colab between global fast-fashion C&A and Brazilian rap powerhouse Laboratório Fantasma (LAB).