C&A Studios, "Always On"
I was the Lead Transmedia Producer at the award winning creative agency CUBOCC for the fast paced content creation project C&A Studios. The project linked the brand's products, business challenges and cultural context for the digital production of assets.
Every week, the leaders of different departments at the client and us, leaders from the agency, would gather to discuss and decide all content that needed to be produced according to their weekly business challenges.
The film and photo production would take place and the creative team would start working on the deliveries on the same day so the client would approve it and it content would start going live.
This cycle of production had a 2 year life, alongside with other C&A projects that we were working on simultaneously!